Why diversity and inclusivity in fashion matter
Fashion has long been associated with exclusivity and narrow beauty standards. Historically, the industry has been dominated by a particular look, body type, and gender. However, times are changing, and the fashion industry is finally starting to recognize the importance of diversity and inclusivity. Brands are beginning to understand that customers want to see themselves represented in the clothes they wear, and that by embracing a wider range of identities and body types, they can reach a broader audience.
Diversity and inclusivity are not just buzzwords; they are essential values that promote a better society. By celebrating diversity, we acknowledge that everyone's experiences and perspectives are valid and deserving of respect. Inclusivity means creating environments where people feel welcome and valued, regardless of their race, gender, size, or ability. By promoting diversity and inclusivity, fashion brands can not only increase their revenue but also contribute to a more equitable and just world.
Brand 1: Savage X Fenty
Savage X Fenty is a lingerie brand founded by pop singer Rihanna in 2018. The brand has gained a reputation for its inclusive sizing, which ranges from XS to 3X, and its diverse range of models. Savage X Fenty's marketing campaigns feature models of different ages, sizes, and ethnicities, celebrating the beauty of all bodies. The brand has also been praised for its gender-inclusive designs, which include boxers, briefs, and other items traditionally associated with menswear.
Savage X Fenty's commitment to diversity and inclusivity extends beyond its products. The brand has been vocal in its support of the Black Lives Matter movement and has donated to organizations working towards racial justice. Savage X Fenty's fashion shows have also been celebrated for their diversity, featuring models of varying sizes, ages, and abilities.
Brand 2: ThirdLove
ThirdLove is a lingerie brand founded in 2013 by Heidi Zak and Ra'el Cohen. The brand has gained a reputation for its inclusive sizing, which ranges from AA to I, and its focus on fit and comfort. ThirdLove uses data and technology to create bras that fit a wider range of sizes and shapes, and the brand offers half-cup sizes to ensure a perfect fit. ThirdLove's website features a Fit Finder quiz that helps customers find their ideal bra size and style.
ThirdLove's commitment to inclusivity extends beyond sizing. The brand's marketing campaigns feature models of different ages, races, and body types, celebrating the beauty of all women. ThirdLove has also been vocal in its support of reproductive rights and has donated to organizations working towards gender equality.
Brand 3: Universal Standard
Universal Standard is a clothing brand founded in 2015 by Alexandra Waldman and Polina Veksler. The brand's mission is to create high-quality clothing for women of all sizes, ranging from 00 to 40. Universal Standard uses fit models of different sizes to ensure that its clothes fit a wide range of body types. The brand also offers a free exchange program, allowing customers to exchange their purchases for a different size within a year of purchase.
Universal Standard's commitment to inclusivity extends beyond sizing. The brand's marketing campaigns feature models of different ages, races, and body types, celebrating the beauty of all women. Universal Standard has also been vocal in its support of the body positivity movement and has collaborated with other brands to create inclusive collections.
Brand 4: Chromat
Chromat is a fashion brand founded in 2010 by Becca McCharen-Tran. The brand is known for its avant-garde designs and its focus on inclusivity and diversity. Chromat's runway shows feature models of different ages, sizes, and abilities, and the brand has been praised for its gender-inclusive designs. Chromat has also collaborated with other brands to create inclusive collections, such as a swimwear collection for plus-size retailer Lane Bryant.
Chromat's commitment to inclusivity extends beyond its designs. The brand has been vocal in its support of the LGBTQ+ community and has donated to organizations working towards LGBTQ+ rights. Chromat has also been a leader in promoting diversity in fashion, calling for more representation of people of color and people with disabilities in the industry.
Brand 5: Aerie
Aerie is a clothing brand founded in 2006 by American Eagle Outfitters. The brand is known for its inclusive sizing, which ranges from XXS to XXL, and its focus on body positivity. Aerie's marketing campaigns feature models of different sizes, races, and abilities, celebrating the beauty of all women. The brand has also been vocal in its support of the body positivity movement and has pledged not to use Photoshop in its marketing campaigns.
Aerie's commitment to inclusivity extends beyond its products. The brand has been a leader in promoting mental health awareness and has donated to organizations working towards mental health support. Aerie has also been praised for its diverse casting, featuring models of different ages, sizes, and abilities in its campaigns.
How these brands are promoting diversity and inclusivity
Each of the brands on this list is taking a different approach to promoting diversity and inclusivity in fashion. Some are focused on inclusive sizing, while others are creating gender-neutral designs. However, all of these brands share a commitment to celebrating diversity and inclusivity in their marketing campaigns, runway shows, and collaborations.
By featuring models of different ages, sizes, races, and abilities, these brands are sending a powerful message that everyone is beautiful and deserving of respect. They are challenging the narrow beauty standards that have dominated the fashion industry for too long and promoting a more inclusive and equitable world.
The future of diversity and inclusivity in fashion
While these brands are leading the charge in promoting diversity and inclusivity in fashion, there is still much work to be done. The fashion industry has a long history of exclusion, and it will take time to undo the damage that has been done. However, by supporting brands that prioritize diversity and inclusivity, we can help create a more equitable and just world.
The future of diversity and inclusivity in fashion is bright. As more brands recognize the importance of celebrating a wider range of identities and body types, we can look forward to a more inclusive and representative industry. By working together, we can create a world where everyone feels seen, heard, and valued.
